Given this year’s online edition, the organiser specially invited local songbird Serene Koong to participate in “SG:SW I Write The Songs 2020” as the Online Ambassador, where she would be heavily involved in all promotional activities of the festival. This includes hosting a weekly Facebook LIVE programme titled “SG:SW LIVE!” for the month of August, as she chats with other local singer-songwriters on the show.

With a growing portfolio of hit songs, she has also produced music for hit television series and films with accolades to match. Serene has established herself as one of the prominent new generation female singer-songwriters in the local scene. Her signature hits include a multi-award-winning theme song for MediaCorp’s blockbuster The Dream Makers – “Happiness is Not Difficult” and sub-theme song produced for The Dream Makers 2 – “All Alone”. Serene is undoubtedly the best candidate for this year’s ambassador as she actively participated in the promotion of the festival since the last “SG:SW I Write The Songs” as a guest speaker and judge.